Startup branding for a modern talent network
Starting from scratch, Engineers for Pioneers needed startup branding to take the leap from an idea on paper to reality.
Engineers for Pioneers’ idea is simple. With more people wanting flexibility at work twinned with an explosion of small businesses and startups (without the revenue to pay full-time staff), an idea was born. A network of experienced talent on affordable terms, ready to plug into businesses on a project or part time basis.
With a complex offering, the identity needed to be bold, confident and speak directly to both small businesses and the talent that supports them.
A bright colour palette and punchy tone-of-voice, twinned with friendly illustrations gave Engineers for Pioneers an identity with attitude. The word ‘for’ became the link between the supplier and businesses, used in social media for advertising briefs and vacancies.
– Visual identity
– Brand guidelines
– Tone of voice
– PowerPoint and Word templates
“Lark are a real partner. From the first conversation they got right to the heart of what we were looking to achieve for our brand. They never settle with second best and are always looking for the alternative solutions. It’s fantastic to work with Lark. They know that it’s only through great relationships that the best results are delivered and it shows!”
Bryony Simpson / Founder Engineers for Pioneers