– Competitor audit
– Strategy workshop
– Brand personality and positioning
– Brand identity guidelines
– On-going consultation
Poor literacy is a major obstacle. Half of people who have experienced homelessness have weak or non-existing reading and writing skills. Not as obvious as a physical disability or a drug or alcohol addiction but just as debilitating. Although a range of adult education services are available, many are not equipped to cater for learners with the lowest skills and chaotic lifestyles.
With a mission to raise awareness of literacy in the homelessness sector, Literacy100 needed a bold and impactful identity to help share their message and champion greater literacy support.
Through a series of conversations and workshops we worked with Literacy100 to develop their vision, mission and values. We established a foundation for a visual identity that spoke to a variety of audiences from literacy providers to academic researchers and policy-makers.
The visual identity uses the shape of books and their spines to create simple icons that reinforce messages and help to tell stories of homelessness. The dyslexia-friendly colour palette and clearly legible font ensure all audiences can digest the information easily.
“As a new charity, we understood the importance of developing a distinctive brand and a unique identity. But we were also novices in this field. Lark guided us through a structured process to identify our skills as individuals, and to distil our ideas into a coherent mission statement. Lark translated all of these characteristics into strong verbal statements and a powerful visual image. This work has allowed us to continue the development of our charity with confidence, knowing also that Lark will continue to be a partner in this journey.”
Julia Olisa / Co-founder Literacy100