A colourful rebrand for a direct marketing company

 

Juice & Jam

Juice & Jam postcards

Brief

Juice & Jam are direct marketers. They work with a variety of companies in order to promote their products and services at trade shows and exhibitions. After trading for 18 months, the company had outgrown its basic launch identity. They wanted a colourful rebrand to promote the breadth of their services and varied client base.

Before

After

Before and after logos
Juice & Jam logotype

Approach

It was quickly apparent that Juice & Jam’s clients were as varied as the number of marketing services they offer. The identity needed to be flexible. It needed to encapsulate everything from planning and coordinating event staff, to the logistics and design of exhibition stands. Inspired by the companies ethos of partnership, a collection of expressive ampersands became the perfect metaphor.

Juice & Jam Ampersands
Juice & Jam guidelines
Juice & Jam PowerPoint
Juice & Jam monogram
Juice & Jam website home
Juice & Jam website pages
Juice & Jam postcards
Juice & Jam T-shirt
Juice & Jam Instagram

Outcome

The existing logo was replaced with a simple logotype to provide instant recognition even at small sizes. A library of ampersands were then designed, photographed and created covering a range of topics and disciplines. These were then combined with a vibrant colour palette and used across a range of marketing materials. Finally, bespoke ampersands were commissioned for important collaborations and events.

Juice & Jam Hello Fresh ampersand

Ampersand illustration: Nicola Robson

Juice & Jam and Hello Fresh
Juice & Jam and Hello Fresh folder

Photography: Andy Tatt

Juice & Jam and Hello Fresh tote bag
Juice & Jam Even Ampersand Illustration

Ampersand illustration: Nicola Robson

Services

– Visual identity
– Brand guidelines
– Imagery development
– Microsoft Office templates
– Website design