Branding a medical practice: A reflective visual identity for a waterside surgery
Porter Brook Medical Centre is a leading GP medical practice based in Sheffield. With growing competition and an outdated brand identity, new branding was needed that would modernise and distinguish the centre and be quick and easy for staff members to reproduce.
The centre is named after the river that flows through Sheffield and alongside the practice and this served as the inspiration for a new sophisticated identity.
A simple reflected monogram was created as a shorthand for the centre and an imagery and icon style inspired by ripples was developed. Finally, to keep things truly local, a typeface literally designed and ‘made’ in Sheffield was chosen.
– Visual identity
– Brand guidelines
– Printed collateral